Our mission is quite simple! To reward loyal guests with  amazing discounts on room rates and the luxury and comfort that our partner hotels have to offer!



Our carefully selected hotels are always in the best position to treat our GEMs like the royalty they are. Let us take this journey together and make it a dream come true for our mutual GEMs.

No Chain Hotels Allowed
(No matter how much they pretend to be independent.)

Big chains are going to great lengths to mimic the styles and vibes of one-of-a-kind independents. They even call them “independent collections.”  Online, imposters can be hard to spot. But when you step inside, the trappings of the chain are obvious. Instead of intuitive service, you get scripted interactions. Instead of the inside scoop on local hotspots, you get a glossy handout of mainstream mediocrity. 

At Gem Rewards, we’re obsessed with the real-deal: Grade A, free-range, certified-independent Hotels. And that’s what our loyalty program delivers.

Finally! A Loyalty Program That Loves You Back


Only stay at amazing hotels.

We’re proud to be picky about hotels. We bet on our reputation that you’ll love these independent hotels.

No blackout dates. No expiration dates.
You earned them; use them when you’re ready.
5 days from now, or 50 years from now.

Earn free nights, fast.

Earn 1 points per $1 on eligible rates at Partner Hotels. Points add up quick!

Book on gemrewards.co.uk, earn anywhere.

With lots of independent hotels signing up, you can pile up the points pretty much anywhere and enjoy them pretty much everywhere!

Become a GEM Partner Hotel

Attract the best guests to your hotel by joining the GEM Hotel Rewards Program

Shopping Cart